search query: @author Tybout, A. M. / total: 8
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| Author: | Tybout, A. M. Hauser, J. R. |
| Title: | A marketing audit using a conceptual model of consumer behavior : application and evaluation. |
| Journal: | Journal of Marketing
1981 : SUM, VOL. 45:3, p. 82-101 |
| Index terms: | CONSUMER BEHAVIOUR MANAGEMENT AUDITS MARKETING |
| Language: | eng |
| Abstract: |
SCIMA