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| Author: | Echtner, C. M. |
| Title: | The semiotic paradigm: implications for tourism research |
| Journal: | Tourism Management
1999 : FEB, VOL. 20:1, p. 47-57 |
| Index terms: | Tourism Research Marketing |
| Freeterms: | Semiotics |
| Language: | eng |
| Abstract: | The application of semiotics to tourism research is examined in the paper. There is theoretical background in the first section, and applications in the second section of the paper. There is also introduced a framework for integrating semiotics with the study of tourism marketing. |
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