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| Author: | Hunt, S. |
| Title: | The strategic imperative and sustainable competitive advantage: public policy implications of resource-advantage theory |
| Journal: | Journal of the Academy of Marketing Science
1999 : SPRING, VOL. 27:2, p. 144-159 |
| Index terms: | MARKETING THEORIES POLICY |
| Language: | eng |
| Abstract: | Strategy theorists share (1) the view that the strategic imperative of a firm should be sustained, superior financial performance and (2) the belief that this goal can be achieved through a sustainable competitive advantage in the marketplace. Neoclassical perfect competition and traditional industrial organization economics, however, imply that the sustained performance goal advocated by strategy theorists is anticompetitive and its achievement presumptively detrimental to social welfare. |
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