search query: @author Hart, C. / total: 8
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| Author: | Hart, C. |
| Title: | The retail accordion and assortment strategies: an exploratory study |
| Journal: | International Review of Retail, Distribution and Consumer Research
1999 : APR, VOL. 9:2, p. 111-126 |
| Index terms: | STRATEGY CUSTOMERS RETAILING |
| Language: | eng |
| Abstract: | Retailer merchandise assortments need to be constantly reviewed and developed to retain existing and attract new customers. Diversification and specialization are two extreme assortment strategies which are periodically pursued by retailers, forming the basis of the retail accordion theory. While this theory attempts to synthesize the patterns of diversification and specialization, empirical research into the factors explaining variations in diversification and specialization decisions tends to be sparse and anecdotal. |
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