search query: @author Ayal, I. / total: 8
reference: 4 / 8
| Author: | Ayal, I. |
| Title: | International product life cycle : a reassessment and product policy implications. |
| Journal: | Journal of Marketing
1981 : Fall, Vol. 45:4, p. 91-96 |
| Index terms: | PRODUCT LIFE CYCLE INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA