search query: @author Thorelli, H. B. / total: 8
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| Author: | Thorelli, H. B. Burnett, S. C. |
| Title: | The nature of product life cycles for industrial goods businesses. |
| Journal: | Journal of Marketing
1981 : FALL, VOL. 45:4, p. 97-108 |
| Index terms: | PRODUCT LIFE CYCLE INDUSTRIAL MARKETING |
| Language: | eng |
| Abstract: |
SCIMA