search query: @author Hunt, S. / total: 8
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| Author: | Morgan, R. M. Hunt, S. |
| Title: | Relationship-based competitive advantage: The role of relationship marketing in marketing strategy |
| Journal: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 281-290 |
| Index terms: | Relationship marketing Strategy Competitive advantage |
| Language: | eng |
| Abstract: | This paper focuses on the importance of relationship marketing in marketing strategy using resource-based approach. Referred to are e.g. risks in relationship marketing, ways in handling resources, classification of resources. |
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