search query: @author Tybout, A. M. / total: 8
reference: 7 / 8
| Author: | Dodson, J. A. Tybout, A. M. Sternthal, B. |
| Title: | Impact of deals and deal retraction on brand switching. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.72-81 |
| Index terms: | BRAND LOYALTY CONSUMER DEMAND POLITICS |
| Language: | eng |
| Abstract: |
SCIMA