search query: @author Kerwin, K. / total: 8
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| Author: | Kerwin, K. Stepanek, M. Welch, D. |
| Title: | At Ford, e-commerce is Job 1 |
| Journal: | Business Week
2000 : FEB. 28, VOL. 3654:984, p. 60-63 |
| Index terms: | Companies Industries Cars Electronic commerce Information technology Strategy |
| Language: | eng |
| Abstract: | Ford is pushing onto the Web with the Net strategy being 'Where the rubber meets the information highway'. The sweeping system called CustomerConnect will link buyers and factories with financiers, designers and part suppliers. |
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