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| Author: | Li, S. |
| Title: | The development of a hybrid intelligent system for developing marketing strategy |
| Journal: | Decision Support Systems
2000 : JAN, VOL. 27:4, p. 395-409 |
| Index terms: | Marketing strategy Decision support systems Knowledge-based systems |
| Freeterms: | Fuzzy logic Artificial neural networks |
| Language: | eng |
| Abstract: | In this paper, the development of a hybrid intelligent system for developing marketing strategy is described. In this system, the strengths of expert systems, fuzzy logic and artificial neural networks (ANNs) are combined to support the process of marketing strategy development. Moreover, the advantages of Porter's 5 forces model and the directional policy matrices (DPM) are also integrated to assist strategic analysis. In the paper, the software architecture of the hybrid system is discussed in details. |
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