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Author: | Kadiyali, V. Chintagunta, P. Vilcassim, N. |
Title: | Manufacturer-retailer channel interactions and implications for channel power: an empirical investigation of pricing in a local market |
Journal: | Marketing Science
2000 : SPRING, VOL. 19:2, p. 127-148 |
Index terms: | Marketing channels Pricing Game theory Empirical research |
Language: | eng |
Abstract: | The study examines the empirically validity of some of the channel price-setting arrangements that have been proposed in the theoretical marketing literature. |
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