search query: @freeterm Manipulation / total: 8
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| Author: | Morrin, M. Ratneshvar, S. |
| Title: | The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands |
| Journal: | Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165 |
| Index terms: | Brand names Consumer behaviour Brand valuation Models Psychology |
| Freeterms: | Manipulation |
| Language: | eng |
| Abstract: | The use of ambient scent or atmospheric odor as a means to affect human behavior appears to be on the rise. In this study subjects were exposed to familiar or unfamiliar brand names in either a pleasantly scented or unscented environment. A computer recorded how much time they took to evaluate each brand. After a distracter task, their memory for the brand names was tested with recall and recognition measures. |
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