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Author:Church, R.
Title:Advertising consumer goods in nineteenth-century Britain: reinterpretations
Journal:Economic History Review
2000 : NOV, VOL. 53:4, p. 621-645
Index terms:Advertising
Economic history
United Kingdom
USA
Language:eng
Abstract:A survey of the theoretical and empirical literature which relates primarily to the history of advertising in the US provides a comparative context within which to interpret advertising in Britain in the nineteenth century.
SCIMA record nr: 220359
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