search query: @author Church, R. / total: 8
reference: 2 / 8
Author: | Church, R. |
Title: | Advertising consumer goods in nineteenth-century Britain: reinterpretations |
Journal: | Economic History Review
2000 : NOV, VOL. 53:4, p. 621-645 |
Index terms: | Advertising Economic history United Kingdom USA |
Language: | eng |
Abstract: | A survey of the theoretical and empirical literature which relates primarily to the history of advertising in the US provides a comparative context within which to interpret advertising in Britain in the nineteenth century. |
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