search query: @freeterm business relationships / total: 8
reference: 8 / 8
« previous | next »
| Author: | Alajoutsjärvi, K. Möller, K. Tähtinen, J. |
| Title: | Beautiful exit: how to leave your business partner |
| Journal: | European Journal of Marketing
2000 : VOL. 34:11-12, p. 1270-1289 |
| Index terms: | ORGANIZATIONAL COMMUNICATION |
| Freeterms: | BUSINESS RELATIONSHIPS BUSINESS-TO-BUSINESS MARKETING |
| Language: | eng |
| Abstract: | The dissolution of a business relationship can be either desirable, freeing badly deployed resources, as indicated by the customer portfolio approach, or harmful, involving costly legal disputes and the loss of company reputation. By employing a theory-driven case study approach, the authors examine the exit strategies available for the disengager in dissolving interorganisational buyer-seller exit strategy. They show that the guality of dissolution is affected by the disengager's choice of exit strategy. |
« previous | next »
SCIMA