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| Author: | Lessem, R. |
| Title: | Managing in four worlds: culture, strategy and transformation |
| Journal: | Long Range Planning
2001 : FEB, VOL. 34:1, p. 9-32 |
| Index terms: | CULTURE STRATEGY |
| Freeterms: | TRANSFORMATION |
| Language: | eng |
| Abstract: | The "four worlds" of this article are metaphors for cultural types found in each of the four corners of the globe. The author proposes a model for organisations based on a balance of each element; creating a business that is competitive yet co-operative, and rationale yet holistic. |
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