search query: @indexterm East Asia / total: 8
reference: 6 / 8
| Author: | Ewing, M. Napoli, J. Pitt, L. |
| Title: | Managing Southeast Asian brands in the global economy |
| Journal: | Business Horizons
2001 : MAY-JUN, VOL. 44:3, p. 52-58 |
| Index terms: | World economy International trade East Asia Brands |
| Language: | eng |
| Abstract: | The article deals with factors influencing global branding success and failure. Why has it been such a struggle for these "tigers" to make an ompact on the world market? And what can their marketers do to build successful global brands. |
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