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| Author: | Grilo, I. Shy, O. Thisse, J-F. |
| Title: | Price competition when consumer behavior is characterized by conformity or vanity |
| Journal: | Journal of Public Economics
2001 : JUN, VOL. 80:3, p. 385-408 |
| Index terms: | CONSUMER BEHAVIOUR |
| Freeterms: | CONFORMITY PRICE COMPETITION VANITY |
| Language: | eng |
| Abstract: | It has long been recognized that the pleasure of consuming a good may be affected by the consumption choice of other consumers. In some cases, social pressures may lead to conformity; in some others, individuals may feel the need of exclusiveness under the form of vanity. Such externalities have proven to be important in several markets. However, the market implication of these externalities are still unclear. To investigate them, the authors propose to combine the consumption externality model and the spatial duopoly model. |
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