search query: @author Assmus, G. / total: 8
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| Author: | Holthausen, D. M. Assmus, G. |
| Title: | Advertising budget allocation under uncertainty. |
| Journal: | Management Science
1982 : MAY, VOL. 28:5, p. 487-499 |
| Index terms: | ADVERTISING EXPENDITURE BUDGETING |
| Language: | eng |
| Abstract: |
SCIMA