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| Author: | Kadiyali, V. Rao, V.R. Sudhir, K. |
| Title: | Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing |
| Journal: | International Journal of Research in Marketing
2001 : JUN, VOL. 18:1-2, p. 161-186 |
| Index terms: | COMPETITION MARKETING MODELS MARKETING STRATEGY STRUCTURAL ANALYSIS |
| Language: | eng |
| Abstract: | The impact of a firm's strategic marketing mix choices on profitability can be evaluated by understanding the impact of those choices on consumer demand for the firm's products and on the firm's costs. The New Empirical Industrial Organization (NEIO) framework provides us with a source of methods that has potential to substantially add to our insights about competitive interactions among firms. |
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