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| Author: | Kelly, G. McLellan, R. |
| Title: | Organizational processes in formulating marketing policies. |
| Journal: | Industrial Marketing Management
1982 : APR, VOL. 11:2, p. 105-109 |
| Index terms: | POLICY MAKING ORGANIZATIONAL BEHAVIOUR MARKETING ORGANIZATIONAL DECISION MAKING |
| Language: | eng |
| Abstract: |
SCIMA