search query: @author Shy, O. / total: 8
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| Author: | Shy, O. |
| Title: | A quick-and-easy method for estimating switching costs |
| Journal: | International Journal of Industrial Organization
2002 : JAN, VOL. 20:1, p. 71-87 |
| Index terms: | ESTIMATION METHODOLOGY SWITCHING COSTS |
| Language: | eng |
| Abstract: | The author develops and tests a method for a quick-and-easy calculation of consumer switching costs among brands in a given industry. The theory developed and tested here maps observed brands' prices and market shares onto the switching costs which deter to consumer of a specific brand from switching to any other competing brand. |
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