search query: @indexterm QATAR / total: 8
reference: 5 / 8
| Author: | Alhemoud, A.M. |
| Title: | Advertising and market shares of banks operating within a dual banking system: a case study |
| Journal: | Journal of International Selling and Sales Management
2002 : SPRING, VOL. 8:1, p. 21-31 |
| Index terms: | ADVERTISING BANKING ISLAM MARKET SHARE MIDDLE EAST QATAR |
| Language: | eng |
| Abstract: | Most of the member states of the Gulf Cooperation Council have a dual banking system i.e., interest-free financial organizations operating side-by-side with traditional (interest-based) banks. The aim of this paper is to analyze the impact of advertising expenditure on market shares of Islamic and conventional banks operating in the State of Qatar. |
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