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| Author: | Kim, B. Barua, A. Whinston, A. B. |
| Title: | Virtual field experiments for a digital economy: a new research methodology for exploring an information economy |
| Journal: | Decision Support Systems
2002 : JAN, VOL. 32:3, p. 215-231 |
| Index terms: | INFORMATION INFORMATION TECHNOLOGY DECISION MAKING |
| Language: | eng |
| Abstract: | Many researchers are concerned about the appropriateness of traditional research approaches and methodologies in the analysis of a digital economy. Using the Experimental Digital Economy (EDE), a new technology infrastructure that the authors have developed for a digital economy, the authors propose a new research methodology, a virtual field experiment, which makes it feasible and effective to test research hypotheses with the desired level of experimental controls and to probe successful business strategies in a real business world. Three summaries of research on a digital economy, like the efficiency of a digital market, the effectiveness of digital markets (posted-price markets and auctions), and the impact of quality certifications, address the implications of virtual field experiments. |
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