search query: @author Payne, J. W. / total: 8
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| Author: | Huber, J. Payne, J. W. Puto, C. |
| Title: | Adding asymmetrically dominated alternatives: violations of regularity and the similarity hypothesis. |
| Journal: | Journal of Consumer Research
1982 : JUN, VOL. 9:1, p. 90-98 |
| Index terms: | NEW PRODUCTS BRAND LOYALTY CHOICE THEORY |
| Language: | eng |
| Abstract: |
SCIMA