search query: @author Tsalikis, J. / total: 8
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| Author: | Tsalikis, J. Seaton, B. Tomaras, P. |
| Title: | A New Perspective on Cross-Cultural Ethical Evaluations: The Use of Conjoint Analysis |
| Journal: | Journal of Business Ethics
2002 : FEB II, VOL. 35:4, p. 281-292 |
| Index terms: | ETHICS CONJOINT ANALYSIS CULTURE |
| Language: | eng |
| Abstract: | The present paper compares the ethical perceptions of Americans and Greeks using conjoint analysis. The two samples were presented with 2 scenarios manipulating three factors: gender of the transgressor, organizational status of the transgressor, and the magnitude of the transgression. For each scenario, conventional mean comparisons and conjoint analyses were performed on five ethical measurements. The matrix of means and the relative importances of the American sample were compared with that of the Creek sample. The results showed that Greeks paid more attention to the dollar amount involved and less attention on the organizational status of the transgressor than Americans did. The gender of the transgressor was the least important factor for both samples. |
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