search query: @author Cattin, P. / total: 8
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| Author: | Cattin, P. Wittink, D. R. |
| Title: | Commercial use of conjoint analysis : a survey. |
| Journal: | Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 44-53 |
| Index terms: | MARKET RESEARCH METHODOLOGY MARKETING MODELS NEW PRODUCTS CONSUMER ATTITUDES BRAND LOYALTY |
| Language: | eng |
| Abstract: |
SCIMA