search query: @author Soman, D. / total: 8
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Author: | Gourville, J. Soman, D. |
Title: | Pricing and the psychology of consumption |
Journal: | Harvard Business Review
2002 : SEP, VOL. 80:9, p. 90-96 |
Index terms: | Markets Strategy Prices Psychology Consumer behaviour USA |
Language: | eng |
Abstract: | The way of setting prices does not influence demand only. It also guides the way buyers use the product or service - and that can have a lasting impact on customer relationships. |
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