search query: @author Dubinsky, A.J. / total: 8
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| Author: | Chen, Z. Dubinsky, A.J. |
| Title: | A conceptual model of perceived customer value in e-commerce: A preliminary investigation |
| Journal: | Psychology & Marketing
2003 : APR, VOL. 20:4, p. 323-347 |
| Index terms: | Electronic commerce Internet Customers Models |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | This article presents an exploratory study of a conceptual model of perceived customer value in a business-to-consumer e-commerce setting. Key precursors of perceived customer value included in the model are valence of on-line shopping experience, perceived product quality, perceived risk, and product price. Relationships among these variables and their relationship to on-line shoppers' value perceptions are explored. The theoretical framework proposed in this work expands on previous efforts on perceived customer value by including new variables relevant to an e-commerce setting and by integrating several key variables into one model. The preliminary findings lead to several implications. |
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