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| Author: | Scott, J.L. Miller, R. |
| Title: | Electronic commerce encourages differentiation |
| Journal: | Journal of Internet commerce
2002 : VOL. 1:4, p. 1-21 |
| Index terms: | Electronic commerce Products Service |
| Freeterms: | Differentiation e-commerce |
| Language: | eng |
| Abstract: | This paper explores why and how e-commerce firms differentiate their products and services. Consumers shopping online are able to do quick and easy comparison shopping, incl. shopping in an active market for used goods. Since online product search and price comparisons are faster, easier, and involve fewer shopping costs, firms selling online must differentiate their products and services to greater extent than firms not selling online. These product and service differentiations may be certified and rated by host shopping sites and by outside ratings companies. |
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