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| Author: | Pras, B. Summers, J. O. |
| Title: | Perceived risk and composition models for multiattribute decisions. |
| Journal: | Journal of Marketing Research
1978 : 3 AUG VOL.15 p.429-437 |
| Index terms: | RISK BRANDS CONSUMER ATTITUDES DECISION MAKING |
| Language: | eng |
| Abstract: |
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