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| Author: | Becker, B. |
| Title: | The Alignment Conference: A Stakeholder's Way to Create a Competitive Advantage |
| Journal: | Creativity and innovation management
2002 : JUN, VOL. 11:2, p. 115-121 |
| Index terms: | STAKEHOLDERS COMPETITIVE ADVANTAGE CONFERENCES INNOVATION MANAGEMENT |
| Language: | eng |
| Abstract: | The Alignment Conference is a process anchored in three components that are each significant and effective in their individual application. Implementation of this integrated approach addresses the strategic concerns of key organizational stakeholders, allowing them to reach new agreements about what they will do and how they will do it, relative to the organization's core organizational competencies. It can be a particularly useful process in helping staff change-agents help senior leaders and line managers understand that the human side of the equation is equally important as the technical side, and provides a technology that allows the social side to address business results and processes, for current and future conditions. |
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