search query: @author Babakus, E. / total: 8
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| Author: | Babakus, E. |
| Title: | The Effect of Management Commitment to Service Quality on Employees' Affective and Performance Outcomes |
| Journal: | Journal of the Academy of Marketing Science
2003 : SUMMER, VOL. 31:3, p. 272-286 |
| Index terms: | COMMITMENT PERFORMANCE MANAGEMENT SURVEYS BANKING INDUSTRIES |
| Language: | eng |
| Abstract: | A service recovery performance model is proposed and tested with data from frontline bank employees in Turkey. The model is derived from Bagozzi's (1992) reformulation of attitude theory. The empirical results suggest that top management commitment to service quality, as manifested by frontline employees' appraisal of training, empowerment, and rewards, has a significant effect on their perceptions of service recovery performance. The influence of management commitment to service quality on service recovery performance is mediated by frontline employees' affective commitment to their organization and job satisfaction. Implications of the results and further research avenues are discussed. |
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