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| Author: | Soman, D. Shi, M. |
| Title: | Virtual progress: the effect of path characteristics on perceptions of progress and choice |
| Journal: | Management Science
2003 : SEP, VOL. 49:9, p. 1229-1250 |
| Index terms: | Service Transport |
| Language: | eng |
| Abstract: | In goal-oriented services, consumers want to get transported from one well-defined state (start) to another (destination) state without much concern for intermediate states. A cost-based evaluation of such services should depend on the total cost associated with the service - i.e., the price and the amount of time taken for completion. This study demonstrates that the characteristics of the path to the final destination also influence evaluation and choice. |
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