search query: @author Jang, S. / total: 8
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Author: | Jang, S. |
Title: | Mitigating tourism seasonality: a quantitative approach |
Journal: | Annals of Tourism Research
2004 : OCT, VOL. 31:4, p. 819-836 |
Index terms: | Tourism Portfolio investment Market segmentation |
Language: | eng |
Abstract: | This research proposed an approach to obtaining quantitative solutions which can ultimately assist marketers in mitigating seasonal effects. It suggests that marketers should select a mix of tourism segments that fall along the Frontier given a demand-risk target. |
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