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| Author: | Kitts, B. Leblanc, B. |
| Title: | Optimal bidding on keywords auctions |
| Journal: | Electronic markets
2004 : VOL. 14:3, p. 186-201 |
| Index terms: | Bidding Internet |
| Freeterms: | Case Study Exploration Pay per click Search engine |
| Language: | eng |
| Abstract: | This article tells us about PPC (Pay per click) auction system. These auctions have gained increasing commercial importance, and many firms offer software to bid on these auctions. This article presents a trading agent for PPC auctions that is the first in our knowledge to use an explicit profit objective function. This paper has many example pictures and it makes subject easier to understand. |
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