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Author:Douglas, S. P.
Craig, C. S.
Keegan, W. J.
Title:Approaches to assessing international marketing opportunities for small- and medium-sized companies.
Journal:Columbia Journal of World Business
1982 : FALL, VOL. 17:3, p. 26-32
Index terms:INTERNATIONAL MARKETING
SMALL BUSINESS
Language:eng
Abstract:
SCIMA record nr: 25778
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