search query: @author Okazaki, S. / total: 8
reference: 7 / 8
Author: | Okazaki, S. Corcoran, S. |
Title: | Use intention: how consumer perception counts |
Journal: | Admap
2005 : VOL. 40:3, p. 44-46 |
Index terms: | Brands Communication Perception Marketing research |
Language: | eng |
Abstract: | The paper discusses how a brand audit can link consumer perceptions to usage intention and so guide communication strategies. |
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