search query: @author Okazaki, S. / total: 8
reference: 7 / 8
| Author: | Okazaki, S. Corcoran, S. |
| Title: | Use intention: how consumer perception counts |
| Journal: | Admap
2005 : VOL. 40:3, p. 44-46 |
| Index terms: | Brands Communication Perception Marketing research |
| Language: | eng |
| Abstract: | The paper discusses how a brand audit can link consumer perceptions to usage intention and so guide communication strategies. |
SCIMA