search query: @author Brown, A.D. / total: 8
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| Author: | Coupland, C. Brown, A.D. |
| Title: | Constructing organizational identities on the Web: a case study of Royal Dutch/Shell |
| Journal: | Journal of Management Studies
2004 : DEC, VOL. 41:8, p. 1325-1347 |
| Index terms: | Organizational behaviour Groups Companies Case studies Netherlands Internet |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | The paper analyzes two of the e-mail exchanges that had been posted on Royal Dutch / Shell's Web site to investigate how organizational identities (hereafter as: org-idents.) are constructed through processes of description, questioning, contestation and defence. Org-idents. may be regarded as ongoing arguments btw. insiders and btw. ostensible insiders and outsiders, who deploy various persuasive techniques to render hegemonic their versions of an org-ident. The research implications of this paper are twofold. First, by focusing on language as an opaque phenomenon, taken-for-granted ways of being persuasive are made strange and hence more visible. Second, our understanding of organizations as situated in ongoing, multi-focused arguments, illustrates a new way of conceptualizing the polyphonic, genre-relevant nature of institutional identities. |
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