search query: @freeterm critical discourse analysis / total: 8
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| Author: | Moufahim, M. (et al.) |
| Title: | Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party |
| Journal: | Journal of Marketing Management
2007 : VOL 23:5-6, p. 537-558 |
| Index terms: | politics marketing |
| Freeterms: | critical discourse analysis |
| Language: | eng |
| Abstract: | This article discusses using critical discourse analysis to study political marketing discourse. The authors use the marketing of the Vlaam Block, a succesfull flemish extreme-right party. The results show that the Vlaam block creates a ready-to-consume product that achieves success at the electoral 'market' |
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