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| Author: | Yang, D. Sonmez, M. |
| Title: | Intangible balls |
| Journal: | Business Strategy Review
2005 : SUMMER, VOL: 16:2, p. 38-44 |
| Index terms: | sports industry sponsorship intangible assets prices football clubs Europe |
| Language: | eng |
| Abstract: | How important are intangibles to a football club? This article deals with Europe's Champions League to reveal the implications of sponsorship and intangibles for football management and the broader sports sector. |
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