search query: @freeterm differentiation / total: 8
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| Author: | Waeraas, A. Oesthus, R. Solbakk, M.N. |
| Title: | Det ekspressive helseforetak. Strategisk selvpresentasjon i den norske sykehussektoren |
| Journal: | Nordiske organisasjons studier
2008 : VOL. 10:4, p. 62-89 |
| Index terms: | public sector health service hospitals hospital management communication Norway Nordic countries Scandinavia |
| Freeterms: | organizational identity organizational reputation differentiation |
| Language: | nor |
| Abstract: | This study focuses on the self-expressive activities of Norwegian hospitals (hereafter as; hosps). It is explored the extent to which the hosps.: i. are preoccupied with their organizational identity and reputation, ii. aim to convey their identities via a range of expressive means, and iii. succeed in creating differentiation through these means. There is found an extensive use of core values, visions, and mission statements. Also, revealed is a considerable increase in the hosps.' focus on the reputation following the introduction of a recent hospital act (original in Norwegian). |
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