search query: @author Vitell, S.J. / total: 8
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| Author: | Vitell, S.J. Patwardhan, A. |
| Title: | The role of moral intensity and moral philosophy in ethical decision making: A cross-cultural comparison of China and the European Union |
| Journal: | Business Ethics
2008 : APR, VOL. 17:2, p. 196-209 |
| Index terms: | decision making ethics marketing social responsibility cross-cultural studies China European Union |
| Language: | eng |
| Abstract: | Based on cross-cultural (henceforth as: c-c.) samples of marketing practitioners from two European Union (EU) nations, that's the United Kingdom (UK) and Spain, and China, this paper examines the relationships btw. moral intensity, personal moral philosophies and ethical decision making. It is indicated that both samples tend to use the perceived harm construct in determining intentions in situations involving ethical issues. However, social consensus tends to be situation-specific for both groups and proximity seems not to be used at all when making decisions in situations involving ethics. As for personal moral philosophies, idealism is only used by the EU sample etc. |
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