search query: @author Assmus, G. / total: 8
reference: 5 / 8
Author: | Assmus, G. Neslin, S. A. |
Title: | Optimistic and pessimistic estimates of product performance. |
Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 53-58 |
Index terms: | PRODUCT DEVELOPMENT PERFORMANCE APPRAISAL ESTIMATING CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
SCIMA