search query: @author Flipo, J. P. / total: 8
reference: 7 / 8
| Author: | Flipo, J. P. Biton, C. |
| Title: | La fin du marketing unidimensionnel : l'exemple des societes de services . |
| Journal: | Direction et Gestion des Entreprises
1983 : MAY-JUN, 3, p. 13-20 |
| Index terms: | MARKETING SERVICE INDUSTRIES |
| Language: | fre |
| Abstract: |
SCIMA