search query: @author Tybout, A. M. / total: 8
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| Author: | Tybout, A. M. Sternthal, B. Calder, B. J. |
| Title: | Information availability as a determinant of multiple request effectiveness. |
| Journal: | Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 280-290 |
| Index terms: | CONSUMER INFORMATION CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA