search query: @author Tybout, A. M. / total: 8
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| Author: | Calder, B. J. Phillips, L. W. Tybout, A. M. |
| Title: | Beyond external validity. |
| Journal: | Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 112-114 |
| Index terms: | SCIENTIFIC METHODS R&D EVALUATION CONSUMER RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA