search query: @author Banting, P. M. / total: 8
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| Author: | Banting, P. M. |
| Title: | Unsuccessful innovation in the industrial market. |
| Journal: | Journal of Marketing
1978 : 1 JAN VOL.42 p.99-100 |
| Index terms: | INDUSTRIAL MARKETING INNOVATION NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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