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| Author: | Preston, R. H. Dwyer, F. R. Rudelius, W. |
| Title: | The effectiveness of bank premiums. |
| Journal: | Journal of Marketing
1978 : 3 JUL VOL.42 p.96-101 |
| Index terms: | BANK MARKETING PREMIUM BONDS |
| Language: | eng |
| Abstract: |
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