search query: @author Hisrich, R. D. / total: 8
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| Author: | Hisrich, R. D. |
| Title: | Executive advertisers' views of comparison advertising. |
| Journal: | Sloan Management Review
1983 : FALL, VOL. 25:1, p. 39-50 |
| Index terms: | ADVERTISING COMPETITION BUSINESS ETHICS MARKET RESEARCH ETHICS |
| Language: | eng |
| Abstract: |
SCIMA