search query: @author Bellenger, D. N. / total: 8
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| Author: | Korgaonkar, P. K. Moschis, G. P. Bellenger, D. N. |
| Title: | Correlates of successful advertising campaigns. |
| Journal: | Journal of Advertising Research
1984 : FEB-MAR, VOL. 24:1, p. 47-53 |
| Index terms: | ADVERTISING EFFECTIVENESS SUCCESS ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA